Afro Beats , the official sound of many African people not just in Africa but all over the world , a genre loved by people off all nations and all races and is beginning to get the recognition it truly deserves now African artist are not only topping the likes of Billboard , iTunes and Spotify and the likes we are also being recognized in award shoes such as the BET awards , Billboard awards and many more but world recognition didn’t start only recently there have been glimpses of African greatness that stem back as far as the 70s.
Dating back from the 1970s there were huge names in afro beats that where making headway internationally such as Mariam Makeba who is thought to be one of the greatest female artist to come of Africa in that particular time period for her amazing song that won her a Grammy award called “Mama Africa “ another great female artist from Southern Africa was the spectacular pop singer Brenda Fassie whose captured the hearts of many with songs such as Vuli Ndlela and finally considered the greatest African artist of his time and possibly all time Fela Ransom Kuti , who won multiple awards and was recognized by a number of prolific artist of his age such as Bob Marley. Fela was one of the key pillars in afro beats his music combated social injustice and the status quo in Nigeria and other parts of Africa, his most famous songs that he is known for are Zombie, Lady and Water no get enemy amongst many more.
In the Early 2000s afro beats started to pick up steam and breaking into mainstream media with the creation of MTV Base Africa in 2005 allowing African music videos to be more shared on a mor global scale. in the 2010s African artist then began to branch out more to the American music industry producing songs such as Chop my money Psqaure ft Akon and also leading to them signing to Akon’s record Label Konvict Muzik other major African deals included Dbanj signing for GOOD music owned by Kanye west , this made it look possible for afro beats to go head to head with mainstream music in the United Kingdom and America .
In afro beats today the genre is widely celebrated and welcomed with the likes of Bruna Boy performing at Coachella , Davido partnering with a wide array of American artists and Wizkid signing deals with Nike to create his own jersey called Star Boy afro beats has become huge so huge that now there are festivals dedicated specifically to the genre with the likes of Afronation Portugal which saw wide success and an attendance of over 10,000 people with people of all different nationalities and races afro beats have truly gone round the and is as well dominating the music market in the United Kingdom and America as well as top charts in other countries such as France Portugal and Malaysia .
When an African man says afro beats to the world he says it with pride and in a sense it means despite all we as Africans and black people go through we still have our music and it is able to touch us where ever we go and we will still sing and dance regardless of situation and circumstance.
Written By: adetunyori okupe