Advertise with LDC

LDC Radio is the No.1 Dance Music Station for West Yorkshire broadcasting on 97.8 FM, DAB in Leeds & Bradford and via the LDC App and online.

Make an enquiry

What we offer

LDC Radio has an extensive portfolio of advertising and marketing opportunities for your business. Our expert commercial team can help tailor a package to suit your needs – across some or all of our platforms.

On-air advertising

Traditional on-air advertising and bespoke promotions across our FM, DAB, app and online streaming services across West Yorkshire.

Show & feature sponsorship

Sponsorship of a show or feature, tailored with our expert commercial team to suit your needs – across some or all of our platforms.

Event hosting

LDC Radio presenters hosting your event and providing the music, with live broadcasts and interviews on air.

Online & out-of-home

Bespoke online campaigns on our website and social channels, plus OOH digital display advertising giving your campaign extra visibility across West Yorkshire.

A place where quality is more important than quantity and we don’t let ads get in the way of the user experience – both on and offline.
Our unique content is tailored to our audience, so much so that it captures more attention and drives more engagement than traditional adverts.
Our listeners & readers are actively looking for entertainment, culture & things to do in the city, so you can be rest assured that our audience is genuinely interested in what you have to offer.
We don’t over fill our website or programs with ads which gives our readers and listeners a better experience and helps ensure they view your messages positively.

Talk to us

For an informal chat about what LDC Radio can do for your business, contact Darren Gibbons, Director.

Email hello@ldcradio.co.uk or call 07540725926.

Audience & reach

An estimated

64,500

people a week

Model total: 64,558 a week.

Online stream5,400
The station's monthly online listener figure, scaled to a typical week.
FM 97.816,500
People in the Leeds FM coverage area multiplied by an estimated share who tune in.
DAB6,640
People in the Leeds DAB coverage area multiplied by an estimated share who tune in.
TV listeners30,000
The station's own weekly figure.
On demand4,840
Weekly plays of shows on on-demand platforms, converted to listeners.
Reached through social1,178
An estimated share of social media followers who listen in a given week.

A model of weekly listeners that adds measured figures, the station's own stated figures and estimates; it is not a RAJAR survey.

Figures from LDC One, updated Saturday 26 September 2026.

Ask us for more detail, or make an enquiry.

Digital advertising

LDC Radio × Intrinsic

From paid media to on-air advertising, we can help to promote your business. Intrinsic, a digital marketing agency known for its digital and data solutions, has partnered with LDC Radio — bringing together Intrinsic’s digital marketing expertise and LDC Radio’s reach. Paid media: we cover Google, Microsoft Ads, Meta and more.

The collaboration aims to empower businesses with a comprehensive suite of digital marketing services, blending the art of storytelling with the science of strategic promotion.

Banner adverts

Banner adverts are only available directly from LDC Radio. They are a quick and easy way to get your product or service seen when people are looking for things to do, or listening to music on our website. Our adverts are available via impressions (how many times you want your ad to be seen).

We accept all industry standard sized adverts – if you are unsure on the size you are looking for, we can advise on the best option for your product or service.

Free PPC audit

No obligation, no cost. We know how important it is to choose the right digital partner for your business, that’s why we offer a free PPC audit to prospective clients.

Full Transparency Get full transparency visibility of your current account health and critical issues.
Best Practices Get practical advice on how to restructure your account following best practices we’ve learned over time by managing similar accounts.
Recommendations Get a list of quick wins to improve the performance of your campaigns.
Optimise Budgets Review of budget distribution and tips to refocus efforts towards campaigns that will actually help you meet your growth objectives.
Set Up & Reporting Get a review of your tracking set-up and suggested improvements.
Expert Advice Gain access to our 35 years+ PPC & digital experts.

Digital Director: Mark Hodgson

Claim your audit

Digital case studies

Brabus

PMAX transformed a niche category that was struggling due to low search volume.

291%: Increase in clicks
73%: Decrease in CPA
61%: Decrease in CPCs

Sandown Mercedes-Benz

Having a clear strategy for Sales versus Aftersales helped drive performance in a tough sector.

33%: Increase in clicks
19%: Increase in conversions
11%: Decrease in CPA

Thrive Law

Established in 2018 Thrive Law is recognised as one of the national thought leaders in mental health and inclusivity in the workplace. Our key role with Thrive is to ensure their digital strategy and digital communications help promote this message but also drive leads and enquiries through their website using SEO to drive new users to site.

8,140%: Increase in new users
90,000: Additional new users
140%: Increase in enquiries

GKS of Ivybridge

Our key role with GKS is to ensure their digital strategy and digital communications help promote this message but also drive leads and enquiries through their website using SEO to drive new users to site.

4,104%: Increase in new users
50,000: Additional new users
263%: Increase in enquiries

Hose Shop

185%: Increase in new users
50%: Increase in revenue
18%: Increase in AOV

Avocado

Use of PMAX & DSA Page Feeds has allowed us to keep the detailed used car inventory automatically updated.

36%: Increase in clicks
86%: Increase in conversions
60%: Decrease in CPA

What our clients say

Here is what some of our advertisers have to say about LDC Radio and the success they have seen through advertising their business with us.

“Thank you for being part of our event, fantastic to have you involved. The radio campaign LDC provided really helped with increasing awareness and ticket sales. Please can you also pass on our thanks to Wes & Leanne for hosting the event. They were amazing, they really made the day, gave the event a brilliant atmosphere and got the crowd and players energised! Very impressed! It was great to receive such positive feedback already, we will definitely be working with LDC Radio for our next event!”

Event organiser

60 days: 12 ads a day, 7 days a week
Digital ads: 60 day campaign
7.76% CTR: 480 clicks, 6,183 impressions

“On behalf of all the team we would just like to say a massive thank you for your services during the light up period, the campaign was a great success. Wes & Leanne were truly fantastic on stage and fully engaged with the events. We noticed that there was lots shared on socials about the event by yourself, Wes and Leanne so thank you very much! Merry Christmas, and we look forward to hopefully working with yourself and the team in the near future.”

Wakefield Council

90 days: 8 ads a day, 7 days a week
Banner ads: 90 day digital campaign
9.37 CTR: 1848 clicks, 19729 impressions

“We worked with LDC Radio for Total Warrior 2023 at Bramham Park. They provided a radio advertising campaign leading up to the event which really helped with brand promotion and increased attendance. In addition, they hosted the event over 2 days, with LDC radio presenters on the mics getting everyone fired up and creating a great atmosphere, as well as providing the music. The event was a huge success and I look forward to working with LDC Radio again for the next one!”

Total Warrior

60 days: 10 ads a day, 7 days a week
Banner ads: 60 day digital campaign
9.45 CTR: 449 clicks, 4752 impressions

“I always knew that radio as a medium worked, having worked in it myself for over 20 years, but to see it actually work for my business is incredible. I don’t have huge budgets being a small business, but LDC radio makes the entry level much more accessible and delivers results. I would most definitely recommend it to any small business looking to target people in and around Leeds. I have seen significant responses to download my app and will continue to use the station.”

MindSeeds

180 days: 6 ads a day, 7 days a week
Digital ads: 90 day digital campaign
7.86 CTR: 2899 clicks, 36900 impressions

“Working with LDC on the Mardi Gras Festival 2021 far surpassed my expectations. Excellent, professional team worked with us on some really exciting and creative ideas with amazing results. I can’t wait to work with them again on the 2022 festival!”

Mardi Gras Festival

90 days: 8 ads a day, 7 days a week
Banner ads: 90 day digital campaign
9.37 CTR: 1848 clicks, 19729 impressions

“I worked with Daniel and his team from LDC Radio in the lead up to a big event the University was hosting in September 2021, this was the first event we had hosted on campus since the pandemic and it was important to make sure the students enjoyed their celebration days. Daniel was a great help and made it easy to make plans for the week, offered suggestions for the music choices and happily incorporated the requests we had in from our students. All in all a fab team to work with, some laughs along the way and a great outcome! Thanks Daniel and all the team at LDC Radio – hopefully we can work together again soon.”

Leeds Beckett University

Hosting: 3 days – 8 hours a day, hosting & DJs
Live broadcast: 6 hours live broadcast, interviews live on air

“LDC radio really got people talking about my business and increased footfall dramatically. I would recommend advertising on LDC to anyone.”

CY Autos

720 days: 6 ads a day, 7 days a week
Digital ads: 720 day digital campaign
10.26 CTR: 31068 clicks, 318857 impressions

“Radio advertising hadn’t previously been accessible to us as a business due to the usually high associated costs and difficulty in attributing increased brand awareness or direct response. The team handled everything from the initial conversations & the introduction to the creative partner and provided incredibly useful advice around how we could create an Ad that was in some way measurable. Within days of the Ad going live we were connected to the parts of the community we had previously struggled to engage with, and had phone calls coming in. The LDC team are honest, straight forward, and easy to work with.”

CreativeRace

90 day FM recruitment campaign: 18 ads a day, 7 days a week
Filled early: Campaign terminated 30 days early as all positions were filled

“The team down at LDC Radio produced a polished and effective radio advertising campaign to promote the restaurant for eat in and takeout. The ease of working with the team, coupled with highly efficient production has produced fantastic results for us whilst also raising our profile with the local Leeds area.”

Corner House

545 days: 12 ads a day, 7 days a week
Banner ads: 545 days digital campaign
10.71 CTR: 6,419 clicks, 68,754 impressions

“We loved working with the team at LDC Radio on our re-opening campaign. Everything from initial conversations, creative concepts and delivery - we saw a real benefit from being on LDC Radio.”

Leeds Corn Exchange