Branding
LDC is a branding agency in Leeds for businesses that want to look and sound like themselves wherever customers meet them: a website, a shop sign, a van, a social feed and, because we are also a radio station, an advert on 97.8 FM. We design the logo, colours, type and the rules that hold them together.
Our registered office is on Mabgate in Leeds, and we work with businesses across Leeds, West Yorkshire and beyond. The team that designs your identity can also build it into your website and put it on air. Call 07540725926 or tell us about your brand.
or email hello@ldcradio.co.uk
A logo is one mark. A brand identity is the whole kit that makes you recognisable when the logo is nowhere in sight: the colour of a van in traffic, the tone of a reply to a review. Good logo design matters, but the mark works far harder when everything around it pulls the same way.
A refresh keeps what customers already recognise and fixes what lets it down: a redrawn mark, tidier colours, files that stay crisp when small. A rebrand starts again, and earns its cost when the business itself has changed. If a refresh is all you need, we will say so.
Main, horizontal and stacked versions, an icon for small spaces, and light, dark and single-colour versions of each.
Screen values (hex and RGB) and print values (CMYK, and Pantone where needed), so your blue stays your blue.
Typefaces that read well on a phone and on paper, with fallbacks for email.
A short, usable guide: clear space, minimum sizes, colour use and examples of your voice.
Profile and cover images for each platform, plus post templates so your feed stays consistent.
Business cards, a letterhead and an email signature.
How the logo sits on a fascia, a van or a uniform. Finished artwork is graphic design work, which we also do.
Your brand has a sound as well as a look, and on the radio the sound is all there is. We run a station, so we think about it. LDC Radio broadcasts on 97.8 FM, licensed for the City of Leeds, on DAB in Leeds & Bradford, and online, on the app and on Alexa.
Some names are easy to read and hard to say. We can test yours the way a listener meets it: spoken once, at speed, with no spelling to look at.
A strapline has to survive being said twice inside a 30-second advert and still leave room for the offer. We also set the direction for idents and jingles: pace, voice and music feel. How a campaign runs is on how radio advertising works in Leeds.
We talk about your business, customers, competitors and every place the brand will appear, by phone, video call or in person in Leeds.
Moodboards and a short positioning note on who you’re for and how you differ. We agree it before a logo is drawn.
You choose one of the routes we present, and we refine it through the feedback rounds agreed at the start.
Every version in every format you need, with colour values, typefaces and a guide your suppliers can follow.
We apply it to your website, Google Business Profile, social profiles and campaign creative, or hand it to your team with notes.
Online, your brand lives in a handful of small files that nobody notices until one looks wrong. When we build the website too, all of them go in as part of the build:
Talk it through with LDC on the phone, or send a few lines and we’ll come back to you with a quote.
Scope matters most. These move the figure:
A logo alone is the smallest job; a full identity with roll-out is the largest.
Help with the name, or with who the brand is for, comes before any design.
More routes and feedback rounds mean more design time. We agree both up front.
Every extra place, from a vehicle wrap to a radio ident, needs its own version and checks.
Keeping what customers recognise is usually less work than starting from nothing.
A fixed opening or launch date can mean more hands on it at once.
Tell us what you need and we’ll quote for an agreed scope, so you know what is included before work starts. Call 07540725926 or use the enquiry form.
We agree the timeline at the start, based on scope. A logo refresh moves faster than a new identity with a full roll-out, and the biggest variable is usually how quickly decisions get made. Got a launch date? Tell us on the first call and we’ll plan backwards from it.
Three client sites and our own. Open any of them and look for what repeats from page to page. See the full case studies.
Community radio station, Leeds (97.8 FM, DAB, online)
This is LDC’s own identity, and you’re looking at it. The logo comes in light and dark versions, and pages without their own picture get a generated, branded share image; show and DJ pages use the show’s or DJ’s own photo. The same name is heard on 97.8 FM, so it has to work read aloud too.
Chimney sweeping and servicing, Yorkshire
A dark, fireside look sets the mood for a chimney sweep before a word is read, and it runs from the page for each fireplace and stove type to the FAQ and contact pages. You can tap the number at the top, halfway down and at the bottom, so the styling never hides the number.
UK planning application data (subscription service)
A technical data product has to look trustworthy and easy to grasp. One consistent look runs from the rotating hero messages through the four-step explainer, the pricing table and the three service pages, and a share image means links posted on social media carry the brand with them.
Civil and structural engineering, Yorkshire
Here the consistency is in the voice as much as the look. All seven project write-ups follow one pattern (the requirement, the engineering challenge, the solution, the outcome), the guides are written in plain English, and full sharing tags give every shared page a proper preview.
Questions
A logo is the mark itself. A brand identity is everything that makes your business recognisable: the logo in all its versions, the colours, the typefaces, the way you write and speak, and the rules that hold it together. With guidelines, it keeps looking like you, whoever makes the next flyer.
Usually a refresh, if customers already know your name and the trouble is a dated look or files that break at small sizes. A full rebrand makes sense when the business itself has changed: a new name, new services, a new market or a merger. We’ll give you an honest view on the first call.
Every version of the logo we design, as vector files for print and signage and as SVG and PNG files for screens, plus the colour values, the typefaces and a guidelines document. Where they are in the agreed scope, you also get favicon and app icon sizes, social profile images, templates and an email signature.
It depends on scope. A logo refresh is a smaller job than a full identity with guidelines, and an identity rolled out across a website, signage, vehicles and advertising is bigger again. Naming, the number of concepts and your deadline move the figure too. Tell us what you need and we’ll quote for an agreed scope after a short call.
Yes, and we can check it properly because we run a radio station. We listen to how your name sounds when a presenter reads it, whether the strapline fits into an advert, and what tone the voice and music should take. When you’re ready to book airtime, our advertising page has the full offer and audience figures.
Yes. We design and build websites too, so the new identity goes straight into the site instead of being handed to a separate developer as a PDF. Favicons, share images, colours and type are set up during the build, and the same team can carry the brand into print, social and advertising.
Get a quote
A few lines is plenty. Tick what you think you need — or “Not sure” — and we’ll reply by email to talk it through and quote.