SEO
SEO in Leeds comes down to two things: turning up when people nearby search for what you do, and giving them a page worth acting on when they click. LDC is a Leeds radio station with a team that builds websites, runs search work and makes the systems behind them, so the fixes and the advice come from the same people.
Our registered office is in Mabgate, Leeds, and we work with businesses across the city and West Yorkshire. Call 07540725926 or send a few lines below, and we’ll tell you plainly where your site stands and what we’d do first.
or email hello@ldcradio.co.uk
We crawl your site the way a search engine does, checking speed, indexing, broken links, redirects, canonical tags and the sitemap.
We find the words your customers actually type, and look at who already holds the Leeds results you want and why.
Each important page gets its own title and description, written for a person first, with headings in a clear order.
Pages that matter get linked from pages that already carry weight, using link text that says what’s on the other end.
Schema markup tells search engines what a page describes: your business, your services, your FAQs and where the page sits in your site. We write it to match what’s really on the page.
One page for each service you genuinely offer, and area pages only where there’s something true and specific to say about the place.
Guides and answers to the questions customers ask before they buy, in plain English.
Categories, services, photos, opening hours and a simple routine for asking happy customers to leave a review.
What we changed, what moved and what comes next. No wall of charts to decode.
Local SEO decides whether you appear in the map results and the ‘near me’ searches people make on their phones. For many Leeds firms that’s where the calls come from.
Google says it weighs three things for local results: how relevant your business is to the search, how far it is from the person searching, and how well known it is. You can’t move your premises closer to every customer, so the work goes into relevance and reputation.
Leeds is a crowded market for common trades. When lots of firms offer the same service within a short drive of each other, small local signals often decide who gets the call:
Plenty of SEO audits end with a list of problems for somebody else to solve. Ours don’t, because we build websites ourselves. When we find slow pages, missing schema, a muddled page structure or broken redirects, we change the code and put the fix live.
That removes the most common stall in SEO work: the ticket that waits in a separate developer’s queue. It also keeps our advice realistic: we won’t recommend something we couldn’t build.
WordPress or custom-built, we work inside what you have. If it really needs rebuilding, our web design team can take it on.
We start by talking about which services pay best, which parts of Leeds you cover and what a good enquiry looks like.
We go through your site, your Search Console data and the competitors already showing for your searches.
Speed, indexing, redirects and markup come first. Good content struggles on a site that search engines find hard to read.
We rewrite weak pages and add missing ones, usually a page per service and clear answers to the questions customers keep asking.
We tidy your Google Business Profile and listings, and look for genuine local mentions that suit your trade.
Each month we look at what has changed in Search Console and in your enquiries, then agree the next piece of work with you.
Every site below is live. Open one, view the page source and you can check the SEO work for yourself: titles, descriptions, structured data and how the pages link to each other.
Community radio station, Leeds (97.8 FM, DAB, online)
View the source on any page of this site and you’ll find structured data describing the station and its 97.8 FM frequency, plus markup for shows, DJs and events. More than a thousand pages sit in the sitemap. When we moved it off WordPress, hundreds of old addresses got permanent redirects, so links collected over time still land somewhere useful.
Civil and structural engineering, Yorkshire
A custom Next.js build organised the way a service business should be: 19 service pages, five town pages with local FAQs, nearby areas and recent work, and service, area and guide pages that all link to one another.
Chimney sweeping and servicing, Yorkshire
Read the titles of its FAQ, About, Contact and stove and fireplace pages and you’ll see the service and Yorkshire in them; the homepage description names towns it covers such as Leeds, York and Sheffield. Each fireplace and stove type has its own page, headings are written around chimney care in Yorkshire, and a Yoast sitemap, canonical tags and structured data sit underneath. WordPress, with the fundamentals done properly.
UK planning application data (subscription service)
A WordPress site built around what people type rather than where they are. Its View Planning Applications UK page is a long landing page with a how-to section and an FAQ block, key pages carry hand-written titles and descriptions, and Yoast handles the sitemap, canonical tags and structured data, including site search and breadcrumbs.
Talk it through with LDC on the phone, or send a few lines and we’ll come back to you with a quote.
We don’t publish a price list for SEO, because two Leeds businesses can need very different amounts of work. These are the things that set the quote.
A roofer or a solicitor in Leeds is up against far more firms than a specialist supplier, and that changes how much work it takes.
A tidy site with a handful of pages needs less attention than a large one with a long history of patchy pages and broken links.
Winning searches in Leeds alone is a different job from covering the wider county. For that, see SEO across Yorkshire.
If a site can’t be fixed sensibly, rebuilding it may cost less than patching it. We’ll say which.
New service pages and guides take time to research and write, especially if you’d like us to write them rather than edit yours.
An audit with fixes is a single piece of work. Ongoing SEO is monthly work that builds on what came before.
Pick up the phone (07540725926) or drop us an enquiry. After a short chat, we’ll quote for the work you actually need.
Technical fixes come first, and search engines usually notice them once they recrawl your pages. A properly filled-in Google Business Profile can start to help in the map results reasonably quickly.
Movement in the ordinary results builds over months, not weeks, and the most competitive Leeds searches take longest. Anyone who hands you a date for a particular position is guessing.
The upside is that SEO keeps working after the effort is spent. Paid ads stop when the budget does; a well-built page carries on.
AI answer tools, from Google’s AI Overviews to chat assistants, lean on the same things good SEO already produces: clear pages, plain facts and a sensible structure.
So the job doesn’t change much. We write headings that ask the question and paragraphs that answer it, keep your business details consistent wherever they appear, and mark pages up with structured data. We let AI crawlers read ldcradio.co.uk in full. Nobody outside those companies knows exactly how their tools choose sources, and we won’t claim to.
Questions
It depends on how competitive your trade is, how big your site is and whether you want a one-off audit or ongoing monthly work. We don’t publish a price list, because a fixed package would mean some clients paying for work they don’t need. Call 07540725926 or send an enquiry, and we’ll quote after a short conversation about your business.
Technical fixes and a tidied Google Business Profile can make a difference fairly soon after search engines revisit your site. Steady movement in the normal results usually takes months, and the busiest Leeds searches take longest. We’d rather set that expectation now than promise a date. SEO builds on itself, so the work done this month keeps helping long after.
Because nobody controls Google’s results, and anyone who guarantees a position is either guessing or picking a search nobody makes. Page 1 is what we work towards for the searches that matter to you, but it is never a promise. What we do commit to is the work: fixing the site, writing the pages, building local signals and telling you plainly what changed.
Usually a full check and tidy of your Google Business Profile, consistent business details across directories, a routine for gathering and answering reviews, and a page on your site for each service you offer. We also look for sensible local mentions from trade bodies, suppliers and community sites. The local SEO section above explains how the pieces fit together.
Usually not. Most sites can be improved where they are, and we work on WordPress and custom-built sites alike. Now and then a site is so slow or so tangled that fixing it costs more than replacing it. If that’s true of yours, we’ll show you why, and our web design page covers what a rebuild with SEO built in looks like.
Less than the headlines suggest. AI answer tools still need clear, accurate pages to draw on, and they tend to favour pages that answer a question directly and back it up. Good structure, honest facts and consistent business details help with both. We can’t tell you exactly when an AI tool will mention your business, and we won’t pretend otherwise.
Get a quote
A few lines is plenty. Tick what you think you need — or “Not sure” — and we’ll reply by email to talk it through and quote.